I’ve been thinking a lot lately about creating 360º brewery brand experiences. In my mind, this means that brewery websites need to make people feel as empowered as they do after visiting your taproom and talking to your brewery’s employees about your beer. The singular most important aspect of their visit is to learn more about your beer, then try it, share it, and talk about it amongst friends.
Let’s break down what this kind of brewery website looks like.
Great brewery websites implement one simple yet effective strategy that e-commerce sites in general practice: those sites have amazingly engaging and informative product detail pages. In other words, your brewery’s website should tell the story behind each of your beers because each of your beers has its own personality and unique flavor. Just because you don’t sell your beer online, doesn’t mean you shouldn’t tell their stories.
Here are some sites that do an awesome job of showcasing the personality of each of their brews online.
Another tactic to leverage when competing in the digital brewery space is to create a section for people to review your beers. This would help with your brewery’s SEO as well.
In a nutshell, memorable brewery websites tell a story about the genesis of each individual brew through high impact visuals, video, and text to essentially bring that beer’s personality to life online. Doing this will help with brand recall in bottle shops and grocery stores where people are overwhelmed by the sheer number of options in the beer aisle. If you need some help with your brewery website, hit us up. We’re local and love to support our brewery friends in their digital initiatives and creative storytelling.