Carolina Mailboxes moves to shopify and gets an seo strategy
The client
As a family-owned company offering premium mailbox products and installation services since 1997, Carolina Mailboxes sought to keep their business on an upward trajectory as they moved into the future. We set out to help them digitize the way their business works by migrating it over to Shopify and launching a strategic marketing plan catered to their specific goals.
The challenge
Carolina Mailboxes came to us wanting to move away from an outdated and complicated Magento eCommerce system. We knew that migrating the brand over to Shopify meant that their in-house team could manage orders directly within the website without needing a development expert. With Shopify, they could manage inventory, orders, and download reports. On top of that, the company wanted to boost SEO so they could show up more in search results with their competitors.
The challenge
Carolina Mailboxes came to us wanting to move away from an outdated and complicated Magento eCommerce system. We knew that migrating the brand over to Shopify meant that their in-house team could manage orders directly within the website without needing a development expert. With Shopify, they could manage inventory, orders, and download reports. On top of that, the company wanted to boost SEO so they could show up more in search results with their competitors.
Service snapshot
Product Migration
With Magento phasing out certain versions and providing limited support on product transfer, our team of developers manually migrated the company’s entire online store to Shopify, including all prodcuts.
Chatbot + Email Integration
Using an automated chat integration, we were able to answer common questions and boost conversions. We integrated Mailchimp with the online store and created email automations for custom audiences to drive sales.
SEARCH ENGINE OPTIMIZATION
To build SEO for Carolina Mailboxes, we conducted keyword research and competitor analysis. Additionally, we’ve worked to build out product pages, optimize meta descriptions, add schema markup, and more!
