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Kayak Carolina get’s a new website and a brand refresh

The client

Kayak Carolina is a woman-owned business that offers guided kayak tours, kayak rentals, and kayak instruction in Wilmington, North Carolina and surrounding areas.  Founded in 1998 by Angela Caldwell Marshall, Kayak Carolina continues to proudly provide scenic nature tours on the water that help educate people about the importance of protecting the east coast’s beaches, sea life, and other wildlife.

Kayak Carolina - Wide Open Tech
Kayak Carolina - Wide Open Tech

The challenge

Kayak Carolina came to us looking to modernize and simplify how the business works. The company was previously still taking touring reservations over the phone, but it was taking quite a lot of manpower to manage the manual booking process. They also wanted their brand to reflect the nature exploration aspect that takes such an integral role in the kayak tour experiences they provide, but their old branding primarily focused on ocean and surf colors and imagery. Finally, Kayak Carolina needed help showing up online. Over the years, they realized their website was not showing up in search results for certain tours, so they wanted to build their website’s SEO.

The challenge

Kayak Carolina came to us looking to modernize and simplify how the business works. The company was previously still taking touring reservations over the phone, but it was taking quite a lot of manpower to manage the manual booking process. They also wanted their brand to reflect the nature exploration aspect that takes such an integral role in the kayak tour experiences they provide, but their old branding primarily focused on ocean and surf colors and imagery. Finally, Kayak Carolina needed help showing up online. Over the years, they realized their website was not showing up in search results for certain tours, so they wanted to build their website’s SEO.

Kayak Carolina - Wide Open Tech

Service snapshot

Branding + Logo Design

We updated the client’s colors to feature more nature tones and imagery. We also redesigned the company’s logo so that it features a sea turtle and a sun, in keeping with the nature feel.

Web Design + Booking engine

We redesigned the client’s website to use the new branding. We also reorganized the content, and integrated a booking engine so our client can now manage her business entirely online. 

SEARCH ENGINE OPTIMIZATION

In order to show up more online, we conducted competitor analysis and keyword research. We implimented these keywords and competitor knowledge on the front and backend of the website to boost search rank.

“I hired Wide Open a few months ago to prepare for our celebration of 25 years in business and I am so happy and grateful I did. My business is already seeing marvelous direct results online and the bottom line too. In meeting with them directly, which I love that they make sure to do as well, I am truly excited to see what they have in store next!”

Angela caldwell marshall - business owner

Kayak Carolina - Wide Open Tech