Kidokinetics gets custom software development and a marketing plan
The client
As a woman-launched franchise brand, Kidokinetics has engaged children with sports and fitness classes since 2006, offering technique-oriented sports activities that combine games, drills and exercises that build basic skills and proper mechanics. Conceptualized by South African transplant, Terri Braun, the Kidokinetics brand—headquartered in Miami, Florida—is a cultivation of research from physical therapists, clinical psychologists, and more.
The challenge
Our team of in-house developers built a custom software solution called Kidolink that meets all of Kidokinetic’s needs when it comes to KPI tracking, reporting, data management, events booking, and more. In addition to the Kidolink application we built, we also redesigned the marketing site and integrated the Kidolink booking engine to each franchise location’s web page. Our creative marketing team conducted keyword research and competitor analysis to help inform the SEO choices we made on the new website, which continues to help drive traffic, form submissions, and lead generation.
The challenge
Our team of in-house developers built a custom software solution called Kidolink that meets all of Kidokinetic’s needs when it comes to KPI tracking, reporting, data management, events booking, and more. In addition to the Kidolink application we built, we also redesigned the marketing site and integrated the Kidolink booking engine to each franchise location’s web page. Our creative marketing team conducted keyword research and competitor analysis to help inform the SEO choices we made on the new website, which continues to help drive traffic, form submissions, and lead generation.
Service snapshot
Software Development
We built a custom software application using PHP and Laravel. This custom web app handles online registration, payments via Stripe, events management, reporting, customer management, employer time entry, etc!
Web Design + SEO
We redesigned the website, creating a more modern look with simpler navigation. We added relevant keywords, schema markup, and multiple sales pages to boost traffic and conversions.
CONTENT MARKETING
Content is king these days, so we wanted to initiate a healthy content strategy for the brand. We wrote press releases, blogs, and initiated a call for team and client video reviews to use for content marketing.
“These days, strong systems make for strong companies. We understand the need for robust operating systems and . . . the system allows our franchise owners to manage their entire business on a single platform including CRM, logistics, scheduling, HR management, and more. Built with the user experience in mind, the goal is to maximize efficiency, while also providing scorecards and reporting for easy business health assessments.”
